Communication Channels

A communication channel is a tool, an application or a process used online on the Internet to convey information from sender, or a transmitter, to a receiver. Information is always transmitted to the receiver by using a particular communication channel.

This section of the Digital Marketing Framework identifies chosen channels and describes potential use of digital marketing in such Internet applications, processes or solutions.

Ten internet communication channels are examined in depth.

  1. Company website
  2. Product website
  3. Microsites
  4. E-mail
  5. Social networks
  6. Instant Messengers
  7. RSS
  8. Mobile phones
  9. Online Games
  10. Search engines

What communication channels are you using?

  1. Let us know about your digital strategy and your digital challenges
 

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